Brand storytelling is like common sense dating. Don’t go straight from the cocktail party to the wedding altar.
Like a relationship, trust is formed over time: the first meeting, a coffee date, lunch, dinner, friendship, kiss … and finally a commitment.
In the same way, great customer relationships are formed over time — relationships are NOW created with content, and less so with people. A content creator builds trust with a potential customer through content that speaks to their soul before encouraging them to buy.
Like this:
The content marketing cycle
Walterations uses the “8 steps to successful content marketing” as developed by Vertical Measures:
- Strategy development. Develop a target audience, content strategy and objectives.
- Ideation. What are the best ways to reach this audience?
- Content creation. Develop a content calendar. We were born to create and cultivate.
- Optimization. Get content OUT FRONT: featured on page 1 of Google or on the local news station.
- Content promotion. Social media tools, paid advertising, news releases, story pitches.
- Distribution. Hit “publish” or “tweet” or “send.”
- Lead nurturing. Follow up on potential clients, share updates, continue newsletter creation.
- Measurement. Report results and go with what works. Walterations prefers Google Analytics Data Studio.
How else will we know what is working — and is not working?
To have Nick Walter brand your story onward, email nick@getwaltered.com