Communications and Public Affairs - consulting and freelancing
June Arizona fishing report: Central region – Bartlett a hot spot, Roosevelt now a trophy hole for bass
The spot spots to hit right now, and perhaps through June, are: 1) Bartlett Lake, where the water temperature tops out at about 76 degrees, triggering a great top-water bite, and 2) Roosevelt Lake. All the central region lakes (Pleasant, Apache, Canyon, Saguaro) are…
Campaign tracking: a crucial tool for marketing success
Understanding how a campaign is performing saves marketers time, money, and probably a ton of coffee. An efficient and accurate campaign tracker is a vital analytics tool we use that allows for optimization of a campaign and keeps your content efforts on a straight…
Marry me? The power of brand storytelling
Brand storytelling is like common sense dating. Don’t go straight from the cocktail party to the wedding altar. Like a relationship, trust is formed over time: the first meeting, a coffee date, lunch, dinner, friendship, kiss … and finally a commitment. In the same…
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