Services

CONTENT MARKETING and PROJECT MANAGEMENT

Project management: Nick has experience managing projects such as national award-winning website redesigns and blogs, paid placement marketing campaigns, events, and digital content projects. I’ll build the perfect team, if needed, using freelancers, and then execute your project by its deadline.

Content creation: Email marketing, blog posts, web copy and editing, photography, memes, infographics, video, magazine articles, and news releases.

Other services: Copyediting, video editing.

ANALYTICS

Measure and analyze your web traffic with Google Analytics. Receive custom reports for communications and marketing campaigns to optimize results. One example: a website landing page where Nick is tracking links so the page can be adjusted and optimized to efficiently complete a sale or reach another key performance indicator.
Relevant training completed: Certistaff Analytics (2-day, online, comprehensive Google Analytics course), 2019 with Sonja Crystal Williams

BRANDING AND STRATEGY

Create a brand identity and strategy for your services.

CONSULTING (Great for low-budget small businesses)

Let Nick consult your team so you can do-it-yourself in-house. Just a couple hours of consulting a month can get your stories moving onward.

PUBLIC RELATIONS

Cut through the clutter of web noise and stamp your brand on the world through targeted content that solves customer or constituent issues and builds relationships and collaborations with key stakeholders.

How does the project process work?

Scope of Work

• After free a brain-storming session, I provide preliminary recommendations for the design, development and execution of ongoing content based on identified objectives.

Campaign Strategy and Creative Concept

• The master plan is presented and approved.

Creation of Marketing Content Strategy

• Create a Buyer Persona(s), or the ultimate “buyer(s),” for whom to target content, as well as a strategy for content (voice, challenges, solutions, voice/tone, etc.)
• Identify primary objectives and goals for use in an analytics measurement plan for content, if needed.

Creation of content

• Use the approved strategy to continually create content ideas. Content will be created, optimized, promoted, distributed; leads will be nurtured and finally measured.

• Already have Google Analytics? NI have 10+ years of “GA” experience in measuring and optimizing your campaigns.

Costs

Service costs vary based on project type. I’ll recommend the best bang-for-your-budget plan – it’s all about making your business or agency successful.

I look forward to telling your story!

Email Nick Walter at Nick@GetWaltered.com.