Marry me? The power of brand storytelling

Brand storytelling is like common sense dating. Don’t go straight from the cocktail party to the wedding altar.

Like a relationship, trust is formed over time: the first meeting, a coffee date, lunch, dinner, friendship, kiss … and finally a commitment.

In the same way, great customer relationships are formed over time — relationships are NOW created with content, and less so with people. A content creator builds trust with a potential customer through content that speaks to their soul before encouraging them to buy.

Like this:

The content marketing cycle

Walterations uses the “8 steps to successful content marketing” as developed by Vertical Measures:

1. Strategy development. Develop a target audience, content strategy and objectives.
2. Ideation. What are the best ways to reach this audience?
3. Content creation. Develop a content calendar. We were born to create and cultivate.
4. Optimization. Get content OUT FRONT: featured on page 1 of Google or on the local news station.
5. Content promotion. Social media tools, paid advertising, news releases, story pitches.
6. Distribution. Hit “publish” or “tweet” or “send.”
7. Lead nurturing. Follow up on potential clients, share updates, continue newsletter creation.
8. Measurement. Report results and go with what works. Walterations prefers Google Analytics Data Studio.

How else will we know what is working — and is not working?

To have Nick Walter brand your story onward, email nick@getwaltered.com