{"id":1,"date":"2016-09-20T15:42:55","date_gmt":"2016-09-20T15:42:55","guid":{"rendered":"http:\/\/walterationsmedia.com\/\/?p=1"},"modified":"2018-09-21T00:45:54","modified_gmt":"2018-09-21T00:45:54","slug":"hello-world","status":"publish","type":"post","link":"https:\/\/walteroutdoors.com\/index.php\/2016\/09\/20\/hello-world\/","title":{"rendered":"Marry me? The power of brand storytelling"},"content":{"rendered":"

Brand storytelling is like common sense dating. Don’t go straight from the cocktail party to the wedding altar.<\/p>\n

Like a relationship, trust is formed over time: the first meeting, a coffee date, lunch, dinner, friendship, kiss … and finally a commitment.<\/p>\n

In the same way, great customer relationships are formed over time — relationships are NOW created with content, and less so with people. A content creator builds trust with a potential customer through content that speaks to their soul<\/em><\/strong> before encouraging them to buy.<\/p>\n

Like this:<\/p>\n

The content marketing cycle<\/strong><\/h2>\n

Walterations uses the “8 steps to successful content marketing” as developed by Vertical Measures:<\/a><\/strong><\/p>\n

    \n
  1. Strategy development.<\/strong><\/em> Develop a target audience, content strategy and objectives.<\/li>\n
  2. Ideation.<\/strong><\/em> What are the best ways to reach this audience?<\/li>\n
  3. Content creation.<\/strong> <\/em>Develop a content calendar. We were born to create and cultivate.<\/li>\n
  4. Optimization.<\/strong> <\/em>Get content OUT FRONT: featured on page 1 of Google or on the local news station.<\/li>\n
  5. Content promotion.<\/strong><\/em> Social media tools, paid advertising, news releases, story pitches.<\/li>\n
  6. Distribution.<\/strong><\/em> Hit “publish” or “tweet” or “send.”<\/li>\n
  7. Lead nurturing.<\/strong> <\/em>Follow up on potential clients, share updates, continue newsletter creation.<\/li>\n
  8. Measurement.<\/strong><\/em> Report results and go with what works. Walterations prefers\u00a0Google Analytics Data Studio.<\/a><\/strong><\/li>\n<\/ol>\n

    How else will we know what is working — and is not<\/strong><\/em> working?<\/p>\n

    To have Nick Walter brand your story onward, email nick@getwaltered.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Brand storytelling is like common sense dating. Don’t go straight from the cocktail party to the wedding altar. Like a relationship, trust is formed over time: the first meeting, a coffee date, lunch, dinner, friendship, kiss … and finally a commitment. In the same way, great customer relationships are formed over time — relationships are…<\/p>\n

    Read More “Marry me? The power of brand storytelling”<\/span> »<\/a><\/p>\n","protected":false},"author":1,"featured_media":13,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[9,8,7,4,6,5],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-storytelling","tag-brand-storytelling","tag-content-marketing","tag-health-and-wellness","tag-marketing-arizona","tag-outdoors-marketing","tag-sports-marketing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/walteroutdoors.com\/wp-content\/uploads\/2017\/02\/WMcover.jpg?fit=960%2C720&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8mOwp-1","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":81,"url":"https:\/\/walteroutdoors.com\/index.php\/2017\/07\/18\/fish-az-blog-wins-national-award\/","url_meta":{"origin":1,"position":0},"title":"Fish AZ blog wins National Award","author":"nickwalter","date":"July 18, 2017","format":false,"excerpt":"What started as a once-a-week blog turned into a content marketing machine. In 4 years of Wordpress hustling, the Fish AZ blog, created and maintained by Walter Outdoors sole proprietor Nick Walter from 2014-2017 while working at The Arizona Game and Fish Department, had reached a half-million pageviews. Walter was\u2026","rel":"","context":"In \"arizona online marketing\"","block_context":{"text":"arizona online marketing","link":"https:\/\/walteroutdoors.com\/index.php\/tag\/arizona-online-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/walteroutdoors.com\/wp-content\/uploads\/2017\/02\/FishAZpic2.png?fit=841%2C655&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/walteroutdoors.com\/wp-content\/uploads\/2017\/02\/FishAZpic2.png?fit=841%2C655&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/walteroutdoors.com\/wp-content\/uploads\/2017\/02\/FishAZpic2.png?fit=841%2C655&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/walteroutdoors.com\/wp-content\/uploads\/2017\/02\/FishAZpic2.png?fit=841%2C655&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":132,"url":"https:\/\/walteroutdoors.com\/index.php\/2017\/11\/21\/campaign-tracking-a-crucial-tool-for-marketing-success\/","url_meta":{"origin":1,"position":1},"title":"Campaign tracking: a crucial tool for marketing success","author":"nickwalter","date":"November 21, 2017","format":false,"excerpt":"Understanding how a campaign is performing saves marketers time, money, and probably a ton of coffee. An efficient and accurate campaign tracker is a vital analytics tool we use that allows for optimization of a campaign and keeps your content efforts on a straight and safe path toward your objectives.\u2026","rel":"","context":"In "Marketing tools"","block_context":{"text":"Marketing tools","link":"https:\/\/walteroutdoors.com\/index.php\/category\/marketing-tools\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/walteroutdoors.com\/wp-content\/uploads\/2017\/11\/Looking-backward.jpg?fit=1024%2C684&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/walteroutdoors.com\/wp-content\/uploads\/2017\/11\/Looking-backward.jpg?fit=1024%2C684&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/walteroutdoors.com\/wp-content\/uploads\/2017\/11\/Looking-backward.jpg?fit=1024%2C684&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/walteroutdoors.com\/wp-content\/uploads\/2017\/11\/Looking-backward.jpg?fit=1024%2C684&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1718,"url":"https:\/\/walteroutdoors.com\/index.php\/2024\/06\/01\/june-fishing-report-central-region-bartlett-a-hot-spot-roosevelt-now-a-trophy-hole-for-bass\/","url_meta":{"origin":1,"position":2},"title":"June Arizona fishing report: Central region – Bartlett a hot spot, Roosevelt now a trophy hole for bass","author":"nickwalter","date":"June 1, 2024","format":false,"excerpt":"The spot spots to hit right now, and perhaps through June, are: 1) Bartlett Lake, where the water temperature tops out at about 76 degrees, triggering a great top-water bite, and 2) Roosevelt Lake. All the central region lakes (Pleasant, Apache, Canyon, Saguaro) are free of golden algae and fishable\u2026","rel":"","context":"In \"arizona fishing report\"","block_context":{"text":"arizona fishing report","link":"https:\/\/walteroutdoors.com\/index.php\/tag\/arizona-fishing-report\/"},"img":{"alt_text":"Bartlett Lake, Arizona, is a hot spot in the Central region right now.","src":"https:\/\/i0.wp.com\/walteroutdoors.com\/wp-content\/uploads\/2024\/06\/1024px-Bartlett_Lake_SW02.jpg?fit=1024%2C737&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/walteroutdoors.com\/wp-content\/uploads\/2024\/06\/1024px-Bartlett_Lake_SW02.jpg?fit=1024%2C737&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/walteroutdoors.com\/wp-content\/uploads\/2024\/06\/1024px-Bartlett_Lake_SW02.jpg?fit=1024%2C737&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/walteroutdoors.com\/wp-content\/uploads\/2024\/06\/1024px-Bartlett_Lake_SW02.jpg?fit=1024%2C737&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1859,"url":"https:\/\/walteroutdoors.com\/index.php\/2025\/11\/14\/shooting-range-at-home-titan-mantisx-laser-pistol-review\/","url_meta":{"origin":1,"position":3},"title":"Shooting range at home? Mantis TitanX laser training pistol review","author":"nickwalter","date":"November 14, 2025","format":false,"excerpt":"It's like having a pool table in your own home, and then shooting in a local tournament. Like having a backyard fishing pond. You get it. It's cheating. Sort of. It's Titan MantisX laser training pistol.https:\/\/youtu.be\/-nritvwEdZMTarget shooting mastery: Level up with Laser Academy app In addition to what's mentioned in\u2026","rel":"","context":"In "Product Reviews"","block_context":{"text":"Product Reviews","link":"https:\/\/walteroutdoors.com\/index.php\/category\/product-reviews\/"},"img":{"alt_text":"The Mantis Titan X can be used at home for dry fire training.","src":"https:\/\/i0.wp.com\/walteroutdoors.com\/wp-content\/uploads\/2025\/11\/Mantis1.png?fit=873%2C746&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/walteroutdoors.com\/wp-content\/uploads\/2025\/11\/Mantis1.png?fit=873%2C746&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/walteroutdoors.com\/wp-content\/uploads\/2025\/11\/Mantis1.png?fit=873%2C746&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/walteroutdoors.com\/wp-content\/uploads\/2025\/11\/Mantis1.png?fit=873%2C746&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1676,"url":"https:\/\/walteroutdoors.com\/index.php\/2024\/05\/04\/may-fishing-report-central-arizona-region-top-water-time-at-roosevelt\/","url_meta":{"origin":1,"position":4},"title":"May fishing report, Central Arizona region – top-water time at Roosevelt","author":"nickwalter","date":"May 4, 2024","format":false,"excerpt":"The highlight of the central region right now according to Arizona fishing guide and instructor Gary Senft is Roosevelt Lake, which has seen an excellent top-water bite, especially during afternoons when water temperatures rise to around 70 degrees. Bartlett Lake is a bit slow, Apache Lake is experiencing a golden\u2026","rel":"","context":"In "Fishing Reports"","block_context":{"text":"Fishing Reports","link":"https:\/\/walteroutdoors.com\/index.php\/category\/fishing-reports\/"},"img":{"alt_text":"Roosevelt Lake. Photo credit Chuck Gould","src":"https:\/\/i0.wp.com\/walteroutdoors.com\/wp-content\/uploads\/2024\/05\/chuck-gould-3YbFe0u1Kqk-unsplash-scaled.jpg?fit=1200%2C840&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/walteroutdoors.com\/wp-content\/uploads\/2024\/05\/chuck-gould-3YbFe0u1Kqk-unsplash-scaled.jpg?fit=1200%2C840&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/walteroutdoors.com\/wp-content\/uploads\/2024\/05\/chuck-gould-3YbFe0u1Kqk-unsplash-scaled.jpg?fit=1200%2C840&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/walteroutdoors.com\/wp-content\/uploads\/2024\/05\/chuck-gould-3YbFe0u1Kqk-unsplash-scaled.jpg?fit=1200%2C840&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/walteroutdoors.com\/wp-content\/uploads\/2024\/05\/chuck-gould-3YbFe0u1Kqk-unsplash-scaled.jpg?fit=1200%2C840&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/walteroutdoors.com\/index.php\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/walteroutdoors.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/walteroutdoors.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/walteroutdoors.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/walteroutdoors.com\/index.php\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":6,"href":"https:\/\/walteroutdoors.com\/index.php\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":240,"href":"https:\/\/walteroutdoors.com\/index.php\/wp-json\/wp\/v2\/posts\/1\/revisions\/240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/walteroutdoors.com\/index.php\/wp-json\/wp\/v2\/media\/13"}],"wp:attachment":[{"href":"https:\/\/walteroutdoors.com\/index.php\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/walteroutdoors.com\/index.php\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/walteroutdoors.com\/index.php\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}